{"id":4098,"date":"2023-07-19T11:23:13","date_gmt":"2023-07-19T11:23:13","guid":{"rendered":"https:\/\/www.colistic.de\/?post_type=referenzen&#038;p=4098"},"modified":"2025-06-26T14:22:39","modified_gmt":"2025-06-26T12:22:39","slug":"thonet","status":"publish","type":"referenzen","link":"https:\/\/balkan.berlin\/?referenzen=thonet","title":{"rendered":"Thonet: Aus dem Kaffeehaus in den Co-Working-Space"},"content":{"rendered":"\r\n<h1  data-aos=\"fade-up\">\r\n\t\t\tThonet: Aus dem Kaffeehaus in den Co-Working-Space\t<\/h1>\r\n\t<p>Strategy \/ Social Media \/ Landingpage \/ Digitalkampagne \/ Content Produktion<\/p>\r\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/website.colistic.dev\/wp-content\/uploads\/2023\/06\/thonet_section1_img1.jpg\" alt=\"thonet_section1_img1\" itemprop=\"image\" height=\"700\" width=\"1000\" title=\"thonet_section1_img1\" onerror=\"this.style.display='none'\" loading='lazy' \/>\r\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/website.colistic.dev\/wp-content\/uploads\/2023\/06\/thonet.svg\" alt=\"thonet\" itemprop=\"image\" height=\"200\" width=\"330\" title=\"thonet\" onerror=\"this.style.display='none'\" loading='lazy' \/>\r\n\t<p>Trends kommen und gehen. Doch die Anspr\u00fcche an ein gutes M\u00f6belst\u00fcck bleiben, im Kaffeehaus wie im modernen Co-Working-Space. Mit diesem Gedanken haben wir die Marke Thonet strategisch neu aufgeladen.<\/p>\r\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/website.colistic.dev\/wp-content\/uploads\/2023\/06\/thonet_section2_img4.svg\" alt=\"thonet_section2_img4\" itemprop=\"image\" height=\"485\" width=\"932\" title=\"thonet_section2_img4\" onerror=\"this.style.display='none'\" loading='lazy' \/>\r\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/website.colistic.dev\/wp-content\/uploads\/2023\/06\/thonet_section2_img3.svg\" alt=\"thonet_section2_img3\" itemprop=\"image\" height=\"146\" width=\"671\" title=\"thonet_section2_img3\" onerror=\"this.style.display='none'\" loading='lazy' \/>\r\n\t<p><strong>Zwei Kampagnen, ein Ziel: <\/strong>Awareness schaffen und Leads generieren, um Thonet in den K\u00f6pfen von Architekten und Projektentwicklern als relevante und innovative Brand zu positionieren.<\/p>\r\n\t\t<meta itemprop=\"url\" content=\"https:\/\/www.colistic.de\/wp-content\/uploads\/2023\/06\/Thonet_Web_small.mp4\" \/><div style=\"width: 640px;\" class=\"wp-video\"><video muted class=\"wp-video-shortcode\" id=\"video-4098-1\" width=\"640\" height=\"360\" poster=\"https:\/\/www.colistic.de\/wp-content\/uploads\/2023\/07\/Thonet_Web_small.jpg\" loop autoplay preload=\"none\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/www.colistic.de\/wp-content\/uploads\/2023\/06\/Thonet_Web_small.mp4?_=1\" \/><source type=\"video\/mp4\" src=\"https:\/\/www.colistic.de\/wp-content\/uploads\/2023\/06\/Thonet_Web_small.mp4?_=1\" \/><a href=\"https:\/\/www.colistic.de\/wp-content\/uploads\/2023\/06\/Thonet_Web_small.mp4\">https:\/\/www.colistic.de\/wp-content\/uploads\/2023\/06\/Thonet_Web_small.mp4<\/a><\/video><\/div>\t\r\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/website.colistic.dev\/wp-content\/uploads\/2023\/07\/thonet_section4_img2_2.jpg\" alt=\"thonet_section4_img2_2\" itemprop=\"image\" height=\"912\" width=\"1254\" title=\"thonet_section4_img2_2\" onerror=\"this.style.display='none'\" loading='lazy' \/>\r\n\t<p><strong>Traditionelle Marke, innovativer Look:<\/strong> Im Einklang mit den zentralen Botschaften sowie dem Anspruch der Marke entwickelten wir eine v\u00f6llig neue Bildsprache. Dabei kamen erstmals f\u00fcr Thonet professionelle Models zum Einsatz, statt nur menschenleere B\u00fcros zu zeigen, um das Thema &#8222;New Work&#8220; in Bild und Video zu inszenieren.<\/p>\r\n\t\t\t<video src=\"https:\/\/balkan.berlin\/wp-content\/uploads\/Thonet_Making_of_small.mp4\" autoplay=\"\" webkit-playsinline=\"\" playsinline=\"\" loop=\"\" muted=\"muted\" controlsList=\"nodownload\" poster=\"https:\/\/balkan.berlin\/wp-content\/uploads\/Thonet_Making_of_small.jpg\" preload=\"none\"><\/video>\r\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/website.colistic.dev\/wp-content\/uploads\/2023\/06\/thonet_section4_img3.jpg\" alt=\"thonet_section4_img3\" itemprop=\"image\" height=\"720\" width=\"1280\" title=\"thonet_section4_img3\" onerror=\"this.style.display='none'\" loading='lazy' \/>\r\n\r\n","protected":false},"author":5,"featured_media":10645,"template":"","categories":[17,22,19,20,23],"tags":[16,21],"class_list":["post-4098","referenzen","type-referenzen","status-publish","has-post-thumbnail","hentry","category-campaign","category-performance","category-social","category-strategy","category-web","tag-campaign","tag-performance","wpbf-post"],"acf":[],"_links":{"self":[{"href":"https:\/\/balkan.berlin\/index.php?rest_route=\/wp\/v2\/referenzen\/4098","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/balkan.berlin\/index.php?rest_route=\/wp\/v2\/referenzen"}],"about":[{"href":"https:\/\/balkan.berlin\/index.php?rest_route=\/wp\/v2\/types\/referenzen"}],"author":[{"embeddable":true,"href":"https:\/\/balkan.berlin\/index.php?rest_route=\/wp\/v2\/users\/5"}],"version-history":[{"count":4,"href":"https:\/\/balkan.berlin\/index.php?rest_route=\/wp\/v2\/referenzen\/4098\/revisions"}],"predecessor-version":[{"id":10943,"href":"https:\/\/balkan.berlin\/index.php?rest_route=\/wp\/v2\/referenzen\/4098\/revisions\/10943"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/balkan.berlin\/index.php?rest_route=\/wp\/v2\/media\/10645"}],"wp:attachment":[{"href":"https:\/\/balkan.berlin\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4098"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/balkan.berlin\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4098"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/balkan.berlin\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4098"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}