{"id":4020,"date":"2023-06-08T08:29:16","date_gmt":"2023-06-08T08:29:16","guid":{"rendered":"https:\/\/www.colistic.de\/?post_type=referenzen&#038;p=4020"},"modified":"2025-06-26T14:44:05","modified_gmt":"2025-06-26T12:44:05","slug":"ba-unternehmensgruppe","status":"publish","type":"referenzen","link":"https:\/\/balkan.berlin\/?referenzen=ba-unternehmensgruppe","title":{"rendered":"BA.Unternehmensgruppe: Wer wird denn gleich rot sehen?"},"content":{"rendered":"\n\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/balkan.berlin\/wp-content\/uploads\/claim.svg\" alt=\"claim\" itemprop=\"image\" title=\"claim\" onerror=\"this.style.display='none'\" loading='lazy' \/>\n<h1  data-aos=\"fade-up\">\n\t\t\tBA.Unter&shy;nehmens&shy;gruppe: Wer wird denn gleich rot sehen?\t<\/h1>\n\t<p>Strategy \/ Employer Branding \/ Recruiting Campaign<\/p>\n\t\t<meta itemprop=\"url\" content=\"https:\/\/www.colistic.de\/wp-content\/uploads\/2024\/03\/BA_Website-Video_small.mp4\" \/><div style=\"width: 640px;\" class=\"wp-video\"><video muted class=\"wp-video-shortcode\" id=\"video-4020-1\" width=\"640\" height=\"360\" poster=\"https:\/\/www.colistic.de\/wp-content\/uploads\/2023\/06\/BA_Website_Video_thumbnail.jpg\" loop autoplay preload=\"none\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/www.colistic.de\/wp-content\/uploads\/2024\/03\/BA_Website-Video_small.mp4?_=1\" \/><source type=\"video\/mp4\" src=\"https:\/\/www.colistic.de\/wp-content\/uploads\/2024\/03\/BA_Website-Video_small.mp4?_=1\" \/><a href=\"https:\/\/www.colistic.de\/wp-content\/uploads\/2024\/03\/BA_Website-Video_small.mp4\">https:\/\/www.colistic.de\/wp-content\/uploads\/2024\/03\/BA_Website-Video_small.mp4<\/a><\/video><\/div>\t\n\t<p>M\u00fcssen wir noch erkl\u00e4ren, wie wichtig Employer Branding im War for Talents ist? Die BA.Unternehmensgruppe jedenfalls hat die Zeichen der Zeit erkannt. F\u00fcr das f\u00fchrende Unternehmen der Pharmabranche haben wir die Arbeitgebermarke strategisch gesch\u00e4rft und ein zielgerichtetes Kommunikationskonzept zur Gewinnung neuer Fachkr\u00e4fte entwickelt.<\/p>\n\t<p><strong>Herzst\u00fcck des Konzepts: <\/strong>Unsere Recruiting-Kampagne, die mit gekonntem Wortwitz alte Klischees aufnimmt und mit positiven Botschaften neu besetzt. Als Ausgangspunkt dient die Unternehmensfarbe Rot, zum einen als Designelement mit starker Signalwirkung und zum anderen aufgrund ihres klassischen Bezugs zur Pharmabranche.<\/p>\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/balkan.berlin\/wp-content\/uploads\/claim.svg\" alt=\"claim\" itemprop=\"image\" title=\"claim\" onerror=\"this.style.display='none'\" loading='lazy' \/>\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/balkan.berlin\/wp-content\/uploads\/BA_Logo.svg\" alt=\"BA_Logo\" itemprop=\"image\" title=\"BA_Logo\" onerror=\"this.style.display='none'\" loading='lazy' \/>\n\t\t<meta itemprop=\"url\" content=\"https:\/\/balkan.berlin\/wp-content\/uploads\/ba_benefits.mp4\" \/><div style=\"width: 640px;\" class=\"wp-video\"><video muted class=\"wp-video-shortcode\" id=\"video-4020-2\" width=\"640\" height=\"360\" poster=\"https:\/\/balkan.berlin\/wp-content\/uploads\/ba_benefits_thumbnail.jpg\" loop autoplay preload=\"none\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/balkan.berlin\/wp-content\/uploads\/ba_benefits.mp4?_=2\" \/><source type=\"video\/mp4\" src=\"https:\/\/balkan.berlin\/wp-content\/uploads\/ba_benefits.mp4?_=2\" \/><source type=\"video\/webm\" src=\"https:\/\/balkan.berlin\/wp-content\/uploads\/ba_benefits.webm?_=2\" \/><a href=\"https:\/\/balkan.berlin\/wp-content\/uploads\/ba_benefits.mp4\">https:\/\/balkan.berlin\/wp-content\/uploads\/ba_benefits.mp4<\/a><\/video><\/div>\t\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.colistic.de\/wp-content\/uploads\/2024\/03\/Case_BA_web_kacheln.webp\" alt=\"Case_BA_web_kacheln\" itemprop=\"image\" height=\"1280\" width=\"1280\" title=\"Case_BA_web_kacheln\" onerror=\"this.style.display='none'\" loading='lazy' \/>\n\t<p>Unser Headline-Konzept zieht sich wie ein roter Faden durch die neue Karriereseite und bringt die Benefits f\u00fcr potenzielle Bewerber:innen auf den Punkt. Dank \u00fcberzeugender Touchpoints und einer Conversion-optimierten Customer Journey f\u00fchrte die Kampagne letztlich zu einer gesteigerten Anzahl qualifizierter Bewerbungen.<\/p>\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/balkan.berlin\/wp-content\/uploads\/BA_portrait_gif.gif\" alt=\"BA_portrait_gif\" itemprop=\"image\" height=\"600\" width=\"449\" title=\"BA_portrait_gif\" onerror=\"this.style.display='none'\" loading='lazy' \/>\n\n","protected":false},"author":5,"featured_media":10528,"template":"","categories":[17,25,20,23],"tags":[16,26,24],"class_list":["post-4020","referenzen","type-referenzen","status-publish","has-post-thumbnail","hentry","category-campaign","category-employer-branding","category-strategy","category-web","tag-campaign","tag-recruiting","tag-web","wpbf-post"],"acf":[],"_links":{"self":[{"href":"https:\/\/balkan.berlin\/index.php?rest_route=\/wp\/v2\/referenzen\/4020","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/balkan.berlin\/index.php?rest_route=\/wp\/v2\/referenzen"}],"about":[{"href":"https:\/\/balkan.berlin\/index.php?rest_route=\/wp\/v2\/types\/referenzen"}],"author":[{"embeddable":true,"href":"https:\/\/balkan.berlin\/index.php?rest_route=\/wp\/v2\/users\/5"}],"version-history":[{"count":4,"href":"https:\/\/balkan.berlin\/index.php?rest_route=\/wp\/v2\/referenzen\/4020\/revisions"}],"predecessor-version":[{"id":10947,"href":"https:\/\/balkan.berlin\/index.php?rest_route=\/wp\/v2\/referenzen\/4020\/revisions\/10947"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/balkan.berlin\/index.php?rest_route=\/wp\/v2\/media\/10528"}],"wp:attachment":[{"href":"https:\/\/balkan.berlin\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4020"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/balkan.berlin\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4020"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/balkan.berlin\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4020"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}